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Archive for October 10, 2013

Global Mobile Payment Transactions, August vs April, 2013 [CHART]

By David Erickson | October 10, 2013

The share of payment transactions taking place on a smartphone or tablet has grown from 13.8% in April to 17.5% in August.

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Halloween Spending, 2005-2013 [CHART]

By David Erickson | October 10, 2013

A combination of fewer celebrants and lower spending per celebrant means that spending on Halloween-related items such as decorations, costumes, and candy will be about $1 billion less this year than last.

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Incidences Of Online & Mobile Shopping By Gender, October 2013 [CHART]

By David Erickson | October 10, 2013

While American women are more likely than their male counterparts to have made a purchase online in the past year (57% vs. 52%), mobile shopping rates continue to be higher among men.

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Marketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]

By David Erickson | October 10, 2013

Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.

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Most Important Marketing Areas For Next Three Years, September 2013 [CHART]

By David Erickson | October 10, 2013

Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.

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Branding Effectiveness Of Native Mobile Advertising, August 2013 [CHART]

By David Erickson | October 10, 2013

Nearly all respondents reported that native ads were very or somewhat effective at branding.

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Ad Pros Who Buy Native Mobile Advertising, August 2013 [CHART]

By David Erickson | October 10, 2013

Nearly half of US ad professionals surveyed by Sharethrough in August 2013 said they had used sponsored posts for online-only content distribution.

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TV Viewers' Attitudes Toward Pay-TV, October 2013 [TABLE]

By David Erickson | October 10, 2013

TV viewers themselves believe that pay-TV will be largely replaced by alternative viewing sources in the next 5 years.

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How Brand Responses To Reviews Affect Consumer Perceptions, October 2013 [CHART]

By David Erickson | October 10, 2013

7 in 10 say a brand’s response to an online consumer review changes their perception of a brand, most commonly by making them feel that the brand really cares about customers (41%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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