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Archive for October 9, 2013

Most Effective TV Ads Of Q3 [TABLE]

By David Erickson | October 9, 2013

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

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Most Effective TV Ads Of Q3 [TABLE]

By David Erickson | October 9, 2013

Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.

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Top Omni-Channel Shopping Categories, October 2013 [CHART]

By David Erickson | October 9, 2013

A majority of US shoppers combine online and in-person sources when purchasing in areas such as consumer electronics (70%) and toys (66%).

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Mobile Video Ad Lengths, H1 2013 [CHART]

By David Erickson | October 9, 2013

A majority 54% of mobile video ads are 30 seconds long, while another 32% are 90 seconds in length.

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Percent Of Ad Budgets Allocated To Social Media Advertising, July 2013 [CHART]

By David Erickson | October 9, 2013

While 58% said social media accounted for 5% or less or clients’ ad budgets, another 42% spent between 6% and 25% of ad budgets on social.

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Most Popular Networks For Social Media Advertising, July 2013 [CHART]

By David Erickson | October 9, 2013

Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.

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Most Effective B2B Content Marketing Tactics, October 2013 [CHART]

By David Erickson | October 9, 2013

93% of respondents now using content marketing (up from 91% last year) and 42% finding their efforts effective (up from 36%).

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Auto Lead Distribution & Conversion Rates, October 2013 [CHART]

By David Erickson | October 9, 2013

Customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads.

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Millennials’ Most-Loved Brands, Q2 2013 [TABLE]

By David Erickson | October 9, 2013

Google saw its brand value jump 34% year-over-year, vaulting it into the second spot according to Interbrand’s list of the top 100 global brands.

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Social Login Market Share, Q1 2012 – Q3 2013 [CHART]

By David Erickson | October 9, 2013

Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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