Changes In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]

Chart - Changes In B2B & B2C Marketing Budgets

In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%, down from a 6.1% increase anticipated in February for the 12 months that followed.

The individual B2C and B2B sectors each saw a drop in anticipated ad spend growth compared with August 2012, when most sectors’ marketing budgets—excluding the B2B product sector—were still in more of a rebound mode. Read the rest at eMarketer.