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Archive for October 8, 2013

Mobile Shopping Activities, October 2013 [TABLE]

By David Erickson | October 8, 2013

Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.

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American Gamers Who Have Made In-Game Purchases By Game Type, Q2 2013 [CHART]

By David Erickson | October 8, 2013

More than one-quarter of US web users reported having purchased through an app store a game that could be played via any device.

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Gamers Who Play More Than 3 Games Per Week By Type, Q2 2013 [CHART]

By David Erickson | October 8, 2013

More than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games.

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B2B & B2C Social Media Marketing Spending, August 2010 – August 2013 [TABLE]

By David Erickson | October 8, 2013

In August 2013, social ad spending accounted for an average of about 6.6% of marketer budgets.

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Changes In B2B & B2C Marketing Budgets, August 2009 – August 2013 [CHART]

By David Erickson | October 8, 2013

In total, marketers anticipated in August 2013 that the total ad spend growth rate for the following 12 months would reach 4.3%.

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Changes In B2B & B2C Ad Spending, 2012 & 2013 [TABLE]

By David Erickson | October 8, 2013

Marketers from B2C product companies expected digital ad spending to rise 11.1% this year, compared to 14.6% last year.

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US Household Income, 1967-2012 [CHART]

By David Erickson | October 8, 2013

The median household income in the US was $51,017 last year.

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Effect Of Personal Value Perceptions On B2B Purchases, October 2013 [CHART]

By David Erickson | October 8, 2013

Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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