The primary goal execs see Big Data serving is helping improve the customer experience. That was the top response among IT and business leaders worldwide in a June 2013 survey from Gartner, followed by achieving process efficiency. In this study as well, putting Big Data to work was the biggest challenge posed by the information onslaught.
Other top goals among respondents included using data to determine what new products to release or new business models to use, as well as how to create more targeted marketing. Read the rest at eMarketer.