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Mobile Shopping Prompts, October 2013 [CHART]

By David Erickson | October 7, 2013

Chart - Mobile Shopping Prompts

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year, according to a new study from Local Corporation and the e-tailing group. The study also indicates that 1 in 2 shoppers research products at least half of the time on their smartphones when intending to make a purchase locally. With respondents using their smartphone for a range of activities – including accessing information and coupons – the study examines the most common initiation points for such activities.

Asked from where their smartphone activities are most often initiated, a majority of respondents cited generic search results (58%), followed by mobile search with local availability (47%) and retailer emails (46%). Mobile applications (41%) followed relatively closely, with social channels such as Facebook retail advertising (28%), Twitter (15%) and Pinterest (13%) further back on the list. Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Visual Communications, Word Of Mouth and tagged Coupons, eTailing, Facebook, mCommerce, Mobile Apps, Mobile Coupons, Mobile Email, Mobile Shopping, Online Coupons, Pinterest, Retail Marketing, Search Engine Marketing, Text Message Marketing, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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