Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone, according to a recent study from Ipsos, underscoring just how attached youth have become to their devices. Mobile phones were deemed even more indispensable among female (46%) than male (39%) respondents, though there was little difference when sorting by narrower age groups.
Following mobile phones, wallets were deemed the next-most indispensable item, cited by 26%. Of course, with the advent of mobile wallets, perhaps that figure will decline to zero in the future. Read the rest at MarketingCharts.