Luxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]

Chart - Luxury Goods Buyers' Daily Media Consumption

It seems that affluents in the US are some of the most digitally connected people in the country. An April 2013 poll by Google and Ipsos MediaCT found that among the survey base—those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily. Traditional media was not nearly as popular on a daily basis—54% of respondents read a newspaper every day, and 37% read a magazine daily. Read the rest at eMarketer.