Chart - Devices Used By Luxury Goods Buyers

Affluents, unsurprisingly, also use digital devices with greater frequency than the overall public. The survey found that luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population. These high-income purchasers were most likely to own PCs over any other device—96% of affluents said they used a PC, laptop or notebook, vs. 74% who used a smartphone and 62% on a tablet. Read the rest at eMarketer.