Archive for October 7, 2013
Millennials' Mobile Phone Dependence, October 2013 [CHART]
Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.
Read MoreEnterprise Mobile Strategy Objectives, October 2013 [CHART]
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreDevices Used By Luxury Goods Buyers, April 2013 [CHART]
Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.
Read MoreLuxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]
Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.
Read MoreTop Big Data Priorities, June 2013 [TABLE]
The primary goal execs see Big Data serving is helping improve the customer experience.
Read MoreAttitudes Of Execs Toward Business Data, June 2013 [CHART]
More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.
Read MoreChange In Ad Spending With African American Media, 2011-2012 [CHART]
The Black or African-American population numbered 44.5 million as of July 2012.
Read MoreGlobal Ad Spending Growth By Medium, 2012-2015 [CHART]
Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.
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