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Archive for October 7, 2013

Millennials' Mobile Phone Dependence, October 2013 [CHART]

By David Erickson | October 7, 2013

Asked which of 4 items – mobile phone, wallet, house key and car key – would be worse to go without for 2 days, a plurality 42% of American Millennials (aged 18-31) chose their mobile phone.

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Enterprise Mobile Strategy Objectives, October 2013 [CHART]

By David Erickson | October 7, 2013

Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.

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Mobile Shopping Prompts, October 2013 [CHART]

By David Erickson | October 7, 2013

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

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Devices Used By Luxury Goods Buyers, April 2013 [CHART]

By David Erickson | October 7, 2013

Luxury buyers used an average of 3.1 digital devices, compared with 2.9 devices for the general population.

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Luxury Goods Buyers' Daily Media Consumption, April 2013 [CHART]

By David Erickson | October 7, 2013

Among those with an annual household income of at least $100,000 who had purchased at least two luxury items in the past two years—98% went online daily.

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Top Big Data Priorities, June 2013 [TABLE]

By David Erickson | October 7, 2013

The primary goal execs see Big Data serving is helping improve the customer experience.

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Attitudes Of Execs Toward Business Data, June 2013 [CHART]

By David Erickson | October 7, 2013

More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.

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Change In Ad Spending With African American Media, 2011-2012 [CHART]

By David Erickson | October 7, 2013

The Black or African-American population numbered 44.5 million as of July 2012.

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Global Ad Spending Growth By Medium, 2012-2015 [CHART]

By David Erickson | October 7, 2013

Between 2012 and 2015, online ad spending should increase by $47.6 billion, or about two-thirds of the $71.7 billion in projected growth.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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