Pay TV Subscribers By Channel & Age, June 2013 [TABLE]
But when it came to pay TV packages that respondents subscribed to, cable TV still dominated. Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix. Amazon Prime was the next most popular digital channel users subscribed to, at 18%, followed by iTunes (16%) and Hulu (8%). Read the rest at eMarketer.