Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]

By David Erickson | October 4, 2013

Chart - Importance Of Original Programs When Choosing A Streaming Video Service

In a June 2013 survey from PricewaterhouseCoopers, 63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service. And the importance of original content offerings was most pronounced among those ages 25 to 34. Read the rest at eMarketer.

Posted in Baby Boomers, Consumer Attitudes, Consumer Behavior, Content Marketing, Generation X, Generations, Millennials, Online Behavior, Video Marketing and tagged