Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]
In a June 2013 survey from PricewaterhouseCoopers, 63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service. And the importance of original content offerings was most pronounced among those ages 25 to 34. Read the rest at eMarketer.