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Archive for October 4, 2013

Concern Over Risks Of Social Media Use, September 2013 [CHART]

By David Erickson | October 4, 2013

71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.

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Types Of Health Apps People Use, September 2013 [CHART]

By David Erickson | October 4, 2013

The greatest percentage of respondents—50.9%—reported using fitness apps, followed immediately by 50.3% who used general health apps.

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Americans Who Use Health Apps, September 2013 [CHART]

By David Erickson | October 4, 2013

More than one-quarter of American Internet users reported having health-related apps and turning to them at least sometimes.

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Pay TV Subscribers By Channel & Age, June 2013 [TABLE]

By David Erickson | October 4, 2013

Seventy percent of respondents shelled out for cable TV, while only 41% splurged on Netflix.

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Top Sites Used To Watch TV, June 2013 [CHART]

By David Erickson | October 4, 2013

More than six in 10 respondents said they relied on Netflix to watch shows.

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Importance Of Original Programs When Choosing A Streaming Video Service, June 2013 [CHART]

By David Erickson | October 4, 2013

63% of US internet users said that an offer of original content was at least somewhat important in influencing their decision to select a particular subscription service.

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Advertisers' Spending Plans By Medium, September 2013 [CHART]

By David Erickson | October 4, 2013

Enthusiasm for cable TV spending is high, with the share of respondents saying they plan to increase ad spending on cable TV outweighing the share indicating they’ll decrease spending.

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Transformation Of B2B Commerce, September 2013 [CHART]

By David Erickson | October 4, 2013

B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.

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Brand Discovery Among Social Media Brand Fans, September 2013 [CHART]

By David Erickson | October 4, 2013

Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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