Top Content Marketing Channels, August 2013 [CHART]
Where companies may be stalling is in making content especially responsive to the channel where it is viewed. The study found that 56% of marketers most of the time or all of the time leveraged the same content in every channel.
The company website remains the most important channel for content, with 88% of marketers citing it. That was followed by email campaigns (73%) and public relations (70%). Read the rest at eMarketer.