Mobile Marketing's Competitive Advantage, Q3 2013 [CHART]

Chart - Mobile Marketing's Competitive Advantage

Despite the challenges, there is much to gain from mobile ad campaigns—a fact which has obviously not been lost on these marketers. In a Q3 2013 survey from the Mobile Marketing Association (MMA) and Neustar, between 45% and 48% of US marketers cited mobile marketing as offering each of the following significant and sustainable benefits: loyalty retention, improving transactions and improving customer service. Read the rest at eMarketer.