Precision marketing is working, declares Nielsen in an examination of the on-target percentage of close to 5,000 campaigns. Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences. However, these younger groups represent smaller portions of the online population, with the older – and larger segments – proving more difficult to reach.
Overall, ad campaigns geared towards the standard TV demo (18-49) were successful in reaching that audience – which accounts for about half of the digital population – 76% of the time. That indicates that, generally speaking, online campaigns are reaching their intended broad audiences. Read the rest at MarketingCharts.