Parents also show a higher propensity for owning an array of smart mobile devices than nonparents. Nearly seven out of 10 parents in the survey owned a smartphone, 44% had a tablet and 21% an ereader. That’s compared to 47% of nonparents with a smartphone, 29% with a tablet and 16% with an ereader. And parents also overindexed for nearly every mobile content activity compared to nonparents, including emailing, playing games, social networking and watching videos.
Surprisingly, one of the few mobile activities for which parents tied with nonparents was taking photos. Apparently, whether it’s capturing a child’s first steps or the latest gourmet creation cooked at home, parents and nonparents find sharing photos via mobile to be compelling in equal proportion. Read the rest at eMarketer.