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Archive for October 1, 2013

US TV Ad Spend Growth Rate, Q1 2011-Q2 2013 [CHART]

By David Erickson | October 1, 2013

TV is the largest ad spending medium in the US, and its growth rates have been holding steady for some time.

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Marketers' Proficiency, September 2013 [CHART]

By David Erickson | October 1, 2013

Only 40% of marketers rating their company’s marketing as effective.

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Reasons Mobile Users Share Personal Info With A Brand, September 2013 [CHART]

By David Erickson | October 1, 2013

43% of respondents are willing to share their location information with companies via their mobile device.

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Top Reasons Consumers Mark Legit Emails As Spam, September 2013 [CHART]

By David Erickson | October 1, 2013

Consumers are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).

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Brand Names & Quality Perceptions, September 2013 [CHART]

By David Erickson | October 1, 2013

83% of Americans are either buying as the same amount of (48%) or more (35%) private label brands than last year, a figure which has held steady over the past couple of years.

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Mobile Device Ownership Among US Parents & Children, June 2012 & 2013 [CHART]

By David Erickson | October 1, 2013

In 2012, 63% of parents said either they or one of their children owned a mobile phone, smart phone or tablet. This year, that figure rose to 79%.

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Parents' Mobile Content Activities, August 2013 [TABLE]

By David Erickson | October 1, 2013

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

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Ages Of Mobilesat Children, August 2013 [CHART]

By David Erickson | October 1, 2013

Nearly two-thirds of adults in the US have distracted or entertained a child 5 years old or younger with a mobile device.

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Facebook Exchange Advertising Effectiveness, January & September 2013 [CHART]

By David Erickson | October 1, 2013

The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.

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Mobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]

By David Erickson | October 1, 2013

35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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