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Where Gmail Users Open Their Mail, August 2013 [CHART]

By David Erickson | September 30, 2013

Chart - Where Gmail Users Open Their Mail

The Litmus study found that a significant share of Gmail opens occurred on mobile devices, with 54% of Gmail emails opened on either an iPhone or Android device, and another 9% opened on the iPad. Only 19% of Gmail opens occurred via Gmail on the web.

Notably, given the wide distribution of Gmail opens, Litmus found that less than 50% of opens on the mail service occurred on a client that supported tabs. Read the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Android, Apple, Apple Mail, Gmail, Google, iPad, iPhone, Mobile Email, Smart Phones, Tablets, Webmail

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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