Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Time Using Tablets By Activity, September 2013 [CHART]

By David Erickson | September 27, 2013

Chart - Time Using Tablets By Activity

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio, per results from a recent Gartner survey of 726 tablet owners in the US, UK and Australia. Communication activities – including sending email and accessing social networking sites – account for another 26% of device time, while 9% of screen time is spent finding information, such as checking the news and weather and researching products and services.

The remaining 15% of the time is spent with production activities, which include editing videos and writing blogs.

The prevalence of entertainment over production activities (“lean back” more than “lean forward”) supports a recent assertion from the NPD Group that while “entertainment-centric behaviors” might be migrating to smart devices, “computers will remain the fundamental content creation device in consumer’s took box for many years to come.” Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged Blogging, Book Marketing, eBooks, Entertainment Marketing, Gaming, Media Marketing, Mobile Email, Mobile Social Media, Music Marketing, News Marketing, Radio Marketing, Tablets, Television Marketing, Video Game Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
September 2013
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Aug   Oct »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube