Time Using Tablets By Activity, September 2013 [CHART]
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio, per results from a recent Gartner survey of 726 tablet owners in the US, UK and Australia. Communication activities – including sending email and accessing social networking sites – account for another 26% of device time, while 9% of screen time is spent finding information, such as checking the news and weather and researching products and services.
The remaining 15% of the time is spent with production activities, which include editing videos and writing blogs.
The prevalence of entertainment over production activities (“lean back” more than “lean forward”) supports a recent assertion from the NPD Group that while “entertainment-centric behaviors” might be migrating to smart devices, “computers will remain the fundamental content creation device in consumer’s took box for many years to come.” Read the rest at MarketingCharts.