B2B Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | September 27, 2013

Table - B2B Marketing Tactics

The top four most popular marketing channels for B2Bs were all digital, according to the survey. Websites were the most uniformly employed technique, used by 85% of those polled. Email marketing was second at 72%, followed by social media (67%) and search engine optimization (56%). Just under half of respondents relied on trade shows, while four in 10 used direct marketing. Read the rest at eMarketer.

Posted in Advertising, B2B Marketing, Content Marketing, Digital Advertising, Display Advertising, Email Marketing, Event Marketing, Print Advertising, Public Relations, Search Engine Advertising, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Development, Webinar Marketing, Website Marketing, White Paper Marketing and tagged , , , , , ,