Table - Affluent Influencers' Activities By Generation

Some customers are more important than others, says iProspect in a new study covering “affluent influencers” – the 40% of affluent adults (more than $100,000 in household income) who define themselves as influencers. Knowing what activities these individuals regularly engage in can assist marketers in producing and placing their ads in a way that maximizes their ability to “influence the influencers.” So what does the affluent influencer’s lifestyle look like? Hint: Not much like the “Lifestyles of the Rich and Famous.”

The study examines the activities that affluent influencers regularly participate in, sorting them by generation. Interestingly, the most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping. Read the rest at MarketingCharts.