September 27, 2013 - e-Strategy Trends

The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

Asked how much the growth of social networks has changed the way their organization interacts with customers, 5% of respondents indicated a transformational impact.

During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets.

63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men.

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.

Websites were the most uniformly employed technique, used by 85% of those polled.

45% of marketers expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

Archive for September 27, 2013

Affluent Influencers' Activities By Generation, September 2013 [TABLE]

IT Buyers' Content Consumption, September 2013 [CHART]

Male Shopping Habits, September 2013 [TABLE]

Change In B2B Marketing Spending For 2014 [CHART]

Select Content Types Women Consume Online By Platform, March 2013 [TABLE]