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Archive for September 27, 2013

Affluent Influencers' Activities By Generation, September 2013 [TABLE]

By David Erickson | September 27, 2013

The most common activities are consistent across generations, with respondents most often enjoying relaxing at home, spending time with family, visiting family and friends, and shopping.

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Time Using Tablets By Activity, September 2013 [CHART]

By David Erickson | September 27, 2013

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

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Effect Of Social Media Use On Customer Experience, September 2013 [CHART]

By David Erickson | September 27, 2013

Asked how much the growth of social networks has changed the way their organization interacts with customers, 5% of respondents indicated a transformational impact.

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IT Buyers' Content Consumption, September 2013 [CHART]

By David Erickson | September 27, 2013

During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets.

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Male Shopping Habits, September 2013 [TABLE]

By David Erickson | September 27, 2013

63% of men actively look for sales in-store and 53% regularly use coupons to cut costs, with that tendency slightly higher among younger men.

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B2B Social Media Tactics, 2011-2013 [TABLE]

By David Erickson | September 27, 2013

Eighty-four percent of B2B marketers used social networks this year, up from 79% in 2012, while both blogs and microblogs saw a decline in B2B use this year.

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B2B Marketing Tactics, 2012 & 2013 [TABLE]

By David Erickson | September 27, 2013

Websites were the most uniformly employed technique, used by 85% of those polled.

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Change In B2B Marketing Spending For 2014 [CHART]

By David Erickson | September 27, 2013

45% of marketers expected to see an increase in budgets in the next year, while 52% thought their outlays would remain the same.

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Select Content Types Women Consume Online By Platform, March 2013 [TABLE]

By David Erickson | September 27, 2013

The tablet was in especially heavy rotation among women for lifestyles, retail and parenting content.

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Time Spent Online By Platform & Content Type, April 2013 [TABLE]

By David Erickson | September 27, 2013

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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