7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey results from Ipsos OTX. Given the growing popularity of visually-focused sites such as Instagram, Pinterest, and Snapchat, it’s no surprise that pictures emerge as the content type respondents are most inclined to share, with 43% claiming to have done so in the past month.
Beyond pictures, the study finds that opinions, status updates regarding one’s activities, and links to articles (each at 26%) are most likely to be shared.
That suggests that the social media buffs surveyed late last year by SocialToaster were pretty much on point in their judgment that pictures and links are most likely to be shared. Read the rest at MarketingCharts.