Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”
Currently earning more on average than their female counterparts, they are generally happier with their careers than women their age. And amid much talk about struggles with the breakdown of traditional gender roles, plenty of millennial men seem happy to encroach on once-female precincts like cooking and fashion. Moreover, digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form. And they also deploy digital technologies as shoppers, capitalizing on the convenience they offer. Indeed, digital proficiency is a trait by which many define themselves. Read the rest at eMarketer.