Native Advertising & Content Creation Spending Plans, September 2013 [CHART]
Branded content marketing – ranging from native advertising to content hubs, advertorials and branded entertainment – is one of the topics du jour, deemed anincreasingly important part of the marketing mix, according to recent research from MailOnline. New data from Advertiser Perceptions supports the continuing emergence of native advertising: roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.
The definition of native advertising remains somewhat murky (the IAB has set up a task force to tackle this problem), but many forecasts see digital ad sponsorships as a growing area, depending of course, on their definition. Read the rest at MarketingCharts.