US men are also spending more of their lives as the primary (or sole) shopper in their households and digital is helping them along. This needn’t mean millennial men spend endless hours in stores, and online and mobile shopping’s convenience wins it a large constituency among young men. In a January 2013 DDB Worldwide survey of US internet users, 40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”
And the survey also found that young men overindexed for mobile shopping activities that ranged from usage of retail store apps to price checking via mobile phone. Read the rest at eMarketer.