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Archive for September 25, 2013

Top Types Of Content Shared On Social Media Sites, September 2013 [CHART]

By David Erickson | September 25, 2013

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month.

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Native Advertising & Content Creation Spending Plans, September 2013 [CHART]

By David Erickson | September 25, 2013

Roughly 2 in 3 marketers and agencies surveyed indicated that they are somewhat or very likely to spend on native ads and content creation in the next 6 months.

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Social Television Behavior By Genre, September 2013 [CHART]

By David Erickson | September 25, 2013

30% of airtime tweets are posted during commercial breaks, a figure that corresponds to the share of commercial time during the episodes’ airtimes.

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Growing Concern Over Online Privacy, September 2013 [CHART]

By David Erickson | September 25, 2013

9 in 10 online consumers consider privacy to be really (55%) or somewhat (36%) important and 64% are more concerned than a year ago.

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Global Marketing Budgets, October 2011 – September 2013 [CHART]

By David Erickson | September 25, 2013

Global marketing budgets continue to improve.

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Number Of Visits To Travel Sites Prior To Booking, March 2013 [CHART]

By David Erickson | September 25, 2013

Travelers’ research was spread out over the six-week study period.

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Travel Sites Visited By Online Vacation Package Shoppers, March 2013 [CHART]

By David Erickson | September 25, 2013

Many vacationers visit online travel agencies (OTAs) to shop for packaged deals.

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Consumer Attitudes Toward eCommerce By Demographic, January 2013 [TABLE]

By David Erickson | September 25, 2013

40% of the young men subscribed to the statement, “Ideally, I would buy everything online.”

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Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]

By David Erickson | September 25, 2013

Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.

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Technographics Of Millennial Men, 2013 & 2017 [CHART]

By David Erickson | September 25, 2013

Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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