Mobile Web Strategy Ownership, September 2013 [CHART]
Asked how they would like to see ownership of mobile web strategy changed, 51% of CMOs surveyed by NetBiscuits indicated that they should get more ownership, compared to just 9% who think the CIO should get more, according to a new report. While CIOs were a little more generous, 38% believed they should get more ownership, versus 18% feeling that CMOs are owed greater control. The CIO currently has more influence over strategy, though, respondents say.
Among the 300 CIOs, CMOs and other C-level executives surveyed across the US and UK, 44% said that the CIO has overall ownership of the mobile web strategy within their organization, compared to 21% saying that the CMO has control. Roughly one-quarter said that overall ownership is split between the CIO and CMO, with the remaining 8% indicating they have a dedicated function. Read the rest at MarketingCharts.