Favorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
Gay men and lesbians favor certain terms over others when it comes to their use by corporations, according to a Community Marketing Inc. survey of more than 10,000 gay and bisexual men, more than 4,000 lesbian and bisexual women and more than 400 transgender community members in the US. Asked how they feel about a list of terms when they seem them used by a corporation, a leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT.”
“Gay & Lesbian” was deemed favorable by an equal percentage of gay men, though by slightly fewer lesbian (71%) respondents. In fact, lesbians were slightly more favorable towards the term “Lesbian & Gay” (72%), with 6 in 10 gay men agreeing. Read the rest at MarketingCharts.