Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%, according to survey results released by Socialbakers. Facebook is easily the most attractive option: 51% of respondents indicate that they prefer to advertise on the platform, with far fewer preferring YouTube (22%), Twitter (19%) and LinkedIn (14%). The study also finds that a large portion of Facebook ad dollars are being spent on content promotion, and that a majority of brands are using Facebook ads to boost the reach of select posts.
Specifically, 61% of respondents indicated that more than 25% of their Facebook advertising budgets are being spent on promoting content, with 37% spending more than half of their budgets this way. Read the rest at MarketingCharts.