Archive for September 24, 2013
Most Expensive Video Games [INFOGRAPHIC]
This infographic by Graphs.net illustrates the most expensively produced video games and comes hot on the heels of news that Grand Theft Auto V, the most expensive game at $266 million, took a mere three days to top $1 billion in gross sales.
Read MoreTrust In Advertising, September 2013 [CHART]
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.
Read MoreMobile Web Strategy Ownership, September 2013 [CHART]
51% of CMOs surveyed indicated that they should get more ownership of their company’s mobile strategy, compared to just 9% who think the CIO should get more.
Read MoreRadio’s Weekly Reach, September 2009-September 2013 [CHART]
Radio now reaches 242.2 million listeners aged 12 and older on an average weekly basis, an increase of more than half-a-million listeners from the same period last year.
Read MoreBrands' Use Of Facebook Ads To Increase Post Reach, September 2013 [CHART]
Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%.
Read MoreFavorable Use Of LGBT Terms In Corporate Marketing, September 2013 [CHART]
A leading 77% of gay men and 87% of lesbians indicated a favorable attitude towards the use of the term “LGBT” when used by a corporation.
Read MoreOnline Video Ad Metrics By Size, Q1 2013 [TABLE]
The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.
Read MoreVideo Ad Completion Rates By Length, Q1 2013 [CHART]
Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.
Read MoreUS Online Video Traffic & Useage Metrics, 2012 & 2017 [TABLE]
In 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.
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