Mobile is giving location-based marketing a major boost, and it has a special value for restaurants, offering opportunities to reach mobile users as they’re scouring the streets—and their location-enabled apps—for their next meal.
Both mobile sites and apps saw increased usage among restaurants this year: More than half of respondents had a mobile site, and nearly 30% had a mobile app.
Menus topped the list as the most common feature available on restaurant apps. A restaurant search feature with location-based GPS was also used by 65% of restaurants with apps—presumably mostly chain restaurants that would have locations in many different places. Read the rest at eMarketer.