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Archive for September 23, 2013

Demographics Of Mobile Internet Users, September 2013 [CHART]

By David Erickson | September 23, 2013

63% of mobile phone owners used their devices to go online as of May this year.

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Luxury Buyers' Research Habits, September 2013 [CHART]

By David Erickson | September 23, 2013

More than 9 in 10 luxury buyers search for information prior to making a purchase.

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Share Of eCommerce Site Visits By Source, Q2 2012 – Q2 2013 [CHART]

By David Erickson | September 23, 2013

About one-third of the sampled e-commerce site visits in Q2 came from search, compared to roughly 2.4% from email and just 1.1% from social media.

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Consumer Interest in Wearable Technology, September 2013 [TABLE]

By David Erickson | September 23, 2013

3 in 4 American adults are aware of at least one wearable computing device.

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Top Features Of Restaurant Mobile Apps, April 2013 [TABLE]

By David Erickson | September 23, 2013

Menus topped the list as the most common feature available on restaurant apps.

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Restaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]

By David Erickson | September 23, 2013

The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).

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In-House Marketing Agency Disadvantages, 2008 & 2013 [TABLE]

By David Erickson | September 23, 2013

Forty-five percent of the survey respondents said it would not be as easy to stay on top of key trends with an in-house agency.

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Top In-House Marketing Agency Services, May 2013 [CHART]

By David Erickson | September 23, 2013

Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.

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Marketing Services Movement From Agency To In-House, May 2013 [CHART]

By David Erickson | September 23, 2013

58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the same.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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