Online video is gradually becoming more mobile, per results from the most recent quarterly FreeWheel report. During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012, but still a far cry from the 81.3% of views on a PC or Mac. Mobile phones and tablets continues to present a monetization challenge, according to the report, accounting for an undersized 8.6% of online video ad views. Most of those occur on an Apple device.
In fact, during Q2, 6.2% of total online video ad views tracked occurred on an Apple device, compared to 2.4% on an Android device. In other words, iOS devices accounted for more than 70% share of mobile and tablet video ad views. And while the share of total ad views has been rising on both platforms, Apple’s growth has been more rapid (up from 2.4% in Q2 2012) than Android’s (up from 1.3%). Read the rest at MarketingCharts.