Archive for September 18, 2013
Location-Based Services Demographics, May 2013 [CHART]
12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.
Read MoreB2B Print Ad Revenues, 2012 vs 2013 [CHART]
After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.
Read MoreB2B Print Ad Revenues, 2012 vs 2013 [CHART]
After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.
Read MoreUS College Student Demographics [CHART]
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.
Read MoreMobile Video Ad Views By OS, Q2 2013 [CHART]
During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.
Read MoreTelevision & Movie Streaming Audiences By Generation, September 2013 [CHART]
51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week
Read MoreDisplay Ad Viewability Trends, H1 2012 – H1 2013 [CHART]
61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012.
Read MoreVideo On-Demand & TV Viewers By Age, September 2013 [CHART]
Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.
Read MoreSocial Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]
When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.
Read MoreBest Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]
Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.
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