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Archive for September 18, 2013

Location-Based Services Demographics, May 2013 [CHART]

By David Erickson | September 18, 2013

12% of smart phone owners use services such as Foursquare to “check in” to certain locations or to share their locations with their friends.

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B2B Print Ad Revenues, 2012 vs 2013 [CHART]

By David Erickson | September 18, 2013

After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.

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B2B Print Ad Revenues, 2012 vs 2013 [CHART]

By David Erickson | September 18, 2013

After declining by 4.8% last year, total Q1 ad sales this year dropped by 6.2%, from $1.83 billion to $1.72 billion.

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US College Student Demographics [CHART]

By David Erickson | September 18, 2013

After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.

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Mobile Video Ad Views By OS, Q2 2013 [CHART]

By David Erickson | September 18, 2013

During the second quarter of the year, 17.5% of US rights-managed online video views occurred on a mobile phone (13.2%) or tablet (4.3%), almost double the 9.2% from Q2 2012.

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Television & Movie Streaming Audiences By Generation, September 2013 [CHART]

By David Erickson | September 18, 2013

51% of Americans aged 13-54 now watch TV programs or movies using streaming video at least once a week

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Display Ad Viewability Trends, H1 2012 – H1 2013 [CHART]

By David Erickson | September 18, 2013

61% of directly placed ads stayed in-view for at least 1 second during the fist half (H1) of 2013, up from 56% in the second half of 2012 and 49.9% in H1 2012.

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Video On-Demand & TV Viewers By Age, September 2013 [CHART]

By David Erickson | September 18, 2013

Video-on-demand (VOD) users tend to be younger than traditional TV users and more likely to live in families with kids.

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Social Media Use vs New Business Effectiveness By Social Network, April 2013 [TABLE]

By David Erickson | September 18, 2013

When rating the most important social platform for generating new business, LinkedIn was No. 1, cited by 46.2% of respondents.

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Best Agency Self-Promotion Lead Generation Tactics, July 2013 [CHART]

By David Erickson | September 18, 2013

Email lead capture programs were seen as effective for generating leads by just 29.7% of agency execs, while advertising was even less popular.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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