Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform. The smartphone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens. ead the rest at eMarketer.