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Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

By David Erickson | September 17, 2013

Chart - Primary Device Used To Open Marketing Emails

Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform. The smartphone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens. ead the rest at eMarketer.

Posted in Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics and tagged Computers, Mobile Email, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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