Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

By David Erickson | September 17, 2013

Table - Marketing Email Click-To-Open Rates By Industry & Platform

As for which industries have seen the most success with their email marketing programs on desktop and mobile, the study found that the hospitality and travel industry led with the greatest share of mobile opens, perhaps reflective of the high incidence of mobile device ownership and on-the-go usage among avid travelers. But even though travel saw many mobile opens, performance on mobile was less than stellar. The industry garnered a 9.0% mobile click-to-open rate vs. a 20.4% desktop click-to-open rate. Read the rest at eMarketer.

Posted in B2B Marketing, Consumer Behavior, Email Marketing, Email Metrics, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Click-To-Open Rates, Computers, CPG Marketing, Entertainment Marketing, Financial Services Marketing, Health Care Marketing, Hospitality Marketing, Metrics, Mobile Email, Publishing, Smart Phones, Tablets, Technology Marketing, Travel Marketing

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
September 2013
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
30  
« Aug   Oct »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube