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Archive for September 17, 2013

Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]

By David Erickson | September 17, 2013

While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

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Device Ownership By Income Level, September 2013 [CHART]

By David Erickson | September 17, 2013

Tablet owners tend to have higher incomes than smart phone and PC owners.

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Online Video Ad Views By Duration, Q2 2013 [CHART]

By David Erickson | September 17, 2013

The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.

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Global Bot Traffic, Q3 2012 – Q2 2013 [CHART]

By David Erickson | September 17, 2013

In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3.

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Parties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]

By David Erickson | September 17, 2013

The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.

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Frequency With Which US Internet Users Are Concerned About Privacy By Activity, June 2013 [CHART]

By David Erickson | September 17, 2013

87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.

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Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

By David Erickson | September 17, 2013

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

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Length Of Time Marketing Emails Are Ready By Device, Q2 2013 [CHART]

By David Erickson | September 17, 2013

Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.

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Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

By David Erickson | September 17, 2013

The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.

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Primary Device Used To Open Marketing Emails, Q2 2013 [CHART]

By David Erickson | September 17, 2013

The smart phone took 48.1% of opens in Q2 2013, and the tablet took 13.8%, leaving the desktop with less than four out of 10 marketing email opens.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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