September 17, 2013 - e-Strategy Trends

While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.

Tablet owners tend to have higher incomes than smart phone and PC owners.

The proportion of ad views represented by 30-second spots has slowly increased from 43% in Q2 2012, as 15-second spots gradually recede.

In Q2, activity deemed “suspicious” grew to 49% of all traffic for the web advertising ecosystem, up from 43% in Q1, 40% in Q4 2012 and 26% in Q3.

Younger shoppers tend to be less loyal to brands: 42% of Millennials say they’re buying more store brands to save money.

The vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections.

87% of respondents said they were concerned about their privacy at least some of the time when shopping on the web.

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

Android devices saw the lengthiest periods of engagement with email: 53.3% of emails opened on Android phones were read for 15 seconds or more, followed by 41.9% of emails read on the Android tablet.