TV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]
57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows, per results from a Harris Poll. The survey also finds that an equal percentage strongly (28%) or somewhat (29%) agree that they find themselves watching more and more cable and less network TV.
TV viewers are less convinced about the superiority of programs found on premium channels, though: only 4 in 10 agree that the shows on pay cable TV (such as HBO and Showtime) are better than basic cable shows (on channels such as FX and AMC). Read the rest at MarketingCharts.