Important Tactics For Brand Marketing, April 2013 [CHART]
Search has typically been considered a direct-response format. However, by virtue of consumers’ reliance on both paid and organic search to find virtually everything, regardless of device or platform, search marketers have rightly argued for the branding power of this tactic. In an April 2013 MailOnline survey of US digital advertising and marketing executives, respondents rated search a close second to video as a marketing tactic critical for achieving branding objectives. ead the rest at eMarketer.