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Archive for September 16, 2013

US Digital Cross-Platform Audience, April 2013 [CHART]

By David Erickson | September 16, 2013

The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.

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Share Of Time Spent Online By Device, April 2013 [CHART]

By David Erickson | September 16, 2013

Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.

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TV Viewers' Attitudes Toward Network & Cable Television, September 2013 [CHART]

By David Erickson | September 16, 2013

57% of US adult TV viewers agree that the shows on cable TV are better than network TV shows.

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Consumer Attitudes Toward Proactive Customer Service, September 2013 [TABLE]

By David Erickson | September 16, 2013

87% of US adults are happy to be contacted proactively by companies regarding customer service issues.

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Reasons People Click On Smart TV Ads, September 2013 [CHART]

By David Erickson | September 16, 2013

Most said it was because they were interested in the advertised product or brand.

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How People Share Information About SMBs They Follow On Twitter, May 2013 [CHART]

By David Erickson | September 16, 2013

People were most likely to have retweeted SMB content if they enjoyed it, at 70%.

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Top Reasons People In The US & UK Follow SMBs On Twitter, May 2013 [CHART]

By David Erickson | September 16, 2013

The leading reason respondents gave for following an SMB on Twitter was to receive updates on future products, at 73%.

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Types Of Data Companies Analyze, 2012 & 2013 [TABLE]

By David Erickson | September 16, 2013

Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.

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Important Tactics For Brand Marketing, April 2013 [CHART]

By David Erickson | September 16, 2013

Online advertising and marketing executives rated search a close second to video as a marketing tactic critical for achieving branding objectives.

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US Online Ad Spending Growth & Share By Objective, 2011-2017 [TABLE]

By David Erickson | September 16, 2013

eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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