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Motivations For Social Media Sharing, September 2013 [CHART]

By David Erickson | September 13, 2013

Chart - Motivations For Social Media Sharing

Why do social media users share content? That was the question posed to consumers around the world in a recent survey by Ipsos Open Thinking Exchange (OTX). Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share “interesting things.” While fewer (49%) said they typically seek to share “funny things,” Americans appear to be more motivated to share “funny” than “important” content (43%).

In fact, American respondents were more likely than the average respondent across the 24 countries to typically share funny content (49% vs. 43%). Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, Online Behavior, Social Media Marketing, Social Sharing and tagged Cause Marketing, Comments, Nonprofit Marketing, Recommendations

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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