Early analyses of Gmail Tabs have indicated that the changes haven’t been as detrimental to email marketers as once feared. And a new survey from StrongView (formerly StrongMail) suggests that young Gmail users find it easier to manage their inboxes as a result of the switch. But while Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.
Asked how the Promotional Tab has affected their interaction with promotional emails from their favorite brands, about three-quarters of respondents said there has been no change. However, 19% said it has made them interact with those emails less, versus just 4% who believe their interactions have increased as a result. Among younger users (aged 18-24), the trend is more problematic: two-thirds say their interactions haven’t changed, but fully one-third believe they’re interacting with promotional emails less, and none indicate that their interactions have increased. Read the rest at MarketingCharts.