Archive for September 13, 2013
Motivations For Social Media Sharing, September 2013 [CHART]
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
Read MoreTop Business Objectives For Online Advertising, September 2013 [CHART]
More companies cite lead generation (37%) than branding (27%) as their main social media advertising objective.
Read MoreGmail Promotional Tabs Effect On Brand Emails, September 2013 [CHART]
While Gmail users appear generally favorable to the new interface, they also believe that it has negatively affected their interaction with promotional emails from their favorite brands.
Read MoreChanges In Ad Spending By Medium [CHART]
US ad spending increased by 3.5% year-over-year in the second quarter of the year to reach $35.8 billion, dragging first-half expenditures up by 2% to $68.9 billion.
Read MoreSmart Phone Penetration, October 2011 – July 2013 [CHART]
Smart phone penetration hit 60% of the US mobile subscriber market during the 3-month average ending in July.
Read MoreEmails Volume Growth, Q2 2012 – Q2 2013 [CHART]
Email volume grew by 17.9% year-over-year in Q2.
Read MorePre-Roll Video Ad Click-Through Rates, Q2 2013 [CHART]
Slightly more than half of mobile in-application pre-roll ads were completed in the US during Q2.
Read MorePrevalence Of In-House Agency Use, 2008 vs. 2013 [CHART]
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.
Read MoreOnline Americans' Attitudes Toward Internet Privacy, September 2013 [CHART]
Only 37% of American internet and smartphone users believe it’s possible for someone to use the internet completely anonymously, so that none of their online activities can be easily traced back to them.
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