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Archive for September 12, 2013

Personal Care Brand Mobile Apps By Device, July 2013 [CHART]

By David Erickson | September 12, 2013

Mobile apps fared even more poorly than other digital strategies among personal care companies, with only 16% of brands adopting them for the iPhone, and 12% for Android.

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Social Networks Used By Personal Care Brands, July 2013 [CHART]

By David Erickson | September 12, 2013

While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.

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Types Of Coupons At Personal Care Brand Sites, July 2013 [CHART]

By David Erickson | September 12, 2013

Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.

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Importance Of Omnichannel Strategy Elements, June 2013 [TABLE]

By David Erickson | September 12, 2013

An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.

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Holiday mCommerce Sales Share By Device, 2011 & 2012 [TABLE]

By David Erickson | September 12, 2013

In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.

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Planned Consumer Holiday Spending Changes, 2012 & 2013 [CHART]

By David Erickson | September 12, 2013

Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the same as last year during the holidays, with only 8.9% intending to spend more, down slightly from 2012.

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Mobile Email Interactions, Q2 2013 [CHART]

By David Erickson | September 12, 2013

Fully half of email opens during Q2 occurred only on a mobile device.

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Top Factors Affecting Digital Business Initiatives, September 2013 [TABLE]

By David Erickson | September 12, 2013

C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,

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Smart Phone Users' Attitudes Toward Ad Tracking, September 2013 [CHART]

By David Erickson | September 12, 2013

About 7 in 10 smart phone users are aware that advertisers track their mobile activities in order to deliver targeted ads based on their behavior.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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