September 12, 2013 - e-Strategy Trends

Mobile apps fared even more poorly than other digital strategies among personal care companies, with only 16% of brands adopting them for the iPhone, and 12% for Android.

While 85% of personal care brands had a presence on Facebook, attention to other social networks was not evident.

Only 33% of sites offered printable coupons, while 24% sent customers to a parent site for such discounts.

An aligned customer experience was the most important aspect of an omnichannel strategy for marketers worldwide, followed by more logistical tactics like inventory visibility and fulfillment.

In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites.

Prosper Insights & Analytics found that as of July 2013, most US consumers planned to spend the same as last year during the holidays, with only 8.9% intending to spend more, down slightly from 2012.

Fully half of email opens during Q2 occurred only on a mobile device.

C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,