Value Of B2B Pay-Per-Lead Advertising By Content Type, September 2013 [CHART]
B2B pay-per-lead advertisers are showing a healthy amount of interest in leads generated by content marketing campaigns, according to results from a survey conducted by Business.com. About half of the survey’s respondents – the majority of whom are from companies with less than 50 employees – believe that leads derived from white paper downloads are valuable (25.3%) or extremely valuable (25.3%), while roughly 4 in 10 ascribe the same value to leads derived from hosted webinars.
Beyond white papers and webinars, respondents also see the value of other content marketing opportunities such as case studies, interactive product demos, sponsored emails, product feature guides, and videos. Read the rest at MarketingCharts.