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Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

By David Erickson | September 11, 2013

Chart - Average Number Of Actions Taken After Mobile Searches By Category

There’s not much better use of mobile devices while traveling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories included in the report. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing and tagged Arts Marketing, Automotive Marketing, Beauty Marketing, Entertainment Marketing, eTailing, Financial Services Marketing, Food Marketing, Health Care Marketing, Hospitality Marketing, Maps, Media Marketing, Mobile Shopping, Mobile Social, News Marketing, Online Shopping, Restaurant Marketing, Retail Marketing, Shopping, Smart Phones, Technology Marketing, Travel Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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