Average Number Of Actions Taken After Mobile Searches By Category, Q4 2012 [CHART]

There’s not much better use of mobile devices while traveling than searching for information on things to do. According to a Q4 2012 study from Google and Nielsen, US smartphone users averaged 2.20 actions after conducting a mobile travel search, trailing only the beauty and automotive industries among all categories included in the report. Read the rest at eMarketer.