The amount of time TV viewers in the US spend watching digital video is rising fast, especially as their choices for where and what to watch continue to expand. An Ipsos MediaCT survey of TV viewers—defined as those who watch TV during primetime at least twice per week—found that in May 2013, more than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week. A solid 40% did so at least once a day.
Among respondents between 35 and 49 years old, there was a lower incidence of watching digital video daily, at a still-significant 21%, while another 21% watched digital content at least once a week. Read the rest at eMarketer.