Chart - Types Of Content American TV Viewers Watch During Primetime

Live TV remained the most common type of content that TV viewers watched during primetime, with 67% doing so. But of the other viewing options available, streaming content and online video won out over DVR content and video-on-demand (VOD). Nearly half of viewers watched streaming or online video between 8pm and 12am vs. 36% who watched via the DVR at that time, and 28% who watched VOD. Read the rest at eMarketer.